23plusone is a large scale scientific study in which 24 fundamental human drives have been identified as the basis of a methodology of mixing and matching to create appealing tensions within brands. The website 23plusone.info allows users to playfully participate in the study and learn more about their drives in life. On the website one can create a personal profile and compare the results with the results of more than 7.000 other people who have participated so far. Curious about your drives in life? Make your own 23plusone profile HERE
