Messe Frankfurt creates points of contact between supply and demand, business partners
and customers, trends and markets. The products and concepts of Messe Frankfurt’s customers are the visible expression of these touchpoints, serving as a barometer for what moves the economy, people and different cultures. Taken together, they represent the innovative strength and inventiveness that drive today’s world and shape change.
The annual report 2016 presents 32 unusual product concepts which have been staged on one of the 134 trade fairs and events last year: Winter tires made from dandelion, a stealth key from a 3D-printer which can’t be copied or leasing jeans which you can return after they are worn out. All together the annual report is one of the most interesting and innovative products catalogues on the planet.