We are lazy people. That’s why we wrote an algorithm to design the identity for the international annual poetry festival »poetry on the road« for us. The computer programm »visual poetry« reads out the poems written by the authors featured at the festival and returns a computer generated image. The software uses the poetic text and translates it into computer commands to create an abstract image. Each year the algorithm is altered to give the festival a new and distinct key visual.
The concept has been published in the book “Generatives Design” and presented in the exhibition »Design and the Elastic Mind« at the Museum of Modern Art New York.